Lauren Pearl
Lauren Pearl joined me on Doing Daily to share her experience with running a daily mailing list.
From Lauren's website:
From Lauren's website:
Lauren Pearl is an Advisor and Fractional CFO/COO who helps founders build data-driven businesses that thrive.
Before becoming a CFO, she was a 2x founder with 12+ years of startup leadership experience, an ex-Deloitte Management Consultant, Chief of Staff, Director of Strategy, Head of Operations, NYU Stern MBA, and a former Software Engineer who grew up alongside a 200-year-old family shoe business. Her rich background gives her a unique perspective on Finance’s role in growing companies.
Her mission: To empower passionate founders (who side-eye Finance) with the tools they need to build businesses that will revolutionize our world.
Lauren's links:
Chapters:
- 00:00 Introduction and Background
- 01:21 Starting the Daily List
- 04:08 Benefits of the List (cont.)
- 07:27 Writing and Sending the Daily Posts
- 09:00 Tools and Platforms
- 12:14 Scheduling and Announcements
- 15:36 Generating Ideas and Overcoming Writer's Block
- 18:59 Promoting Paid Services
- 21:03 Engagement: Open Rates and Click-throughs
- 23:33 Engagement: Replies and Unsubscribes
- 25:57 Getting First Subscribers
- 29:21 Attracting Subscribers
- 34:29 Unsubscribes and Recommendations
Summary (AI):
Lauren Pearl, a CFO and business strategist, discusses her experience running a daily email list called Daily CFO. She explains that the list helps her showcase her expertise and provide valuable insights to CEOs and business leaders. Lauren shares the benefits she has gained from the list, including improved writing skills, a sense of fulfillment, and a body of work that can be repurposed for other platforms. She also discusses her process of writing and sending the daily posts, as well as the tools and platforms she uses. Lauren emphasizes the importance of consistency and authenticity in maintaining an engaged email list. In this conversation, Lauren Pearl shares insights on promoting paid services, engagement metrics like open rates and click-throughs, getting first subscribers, and attracting subscribers. She also discusses the importance of replies and how to handle unsubscribes. Lauren recommends starting a daily list and provides advice for those considering it.
Takeaways (AI):
Lauren Pearl, a CFO and business strategist, discusses her experience running a daily email list called Daily CFO. She explains that the list helps her showcase her expertise and provide valuable insights to CEOs and business leaders. Lauren shares the benefits she has gained from the list, including improved writing skills, a sense of fulfillment, and a body of work that can be repurposed for other platforms. She also discusses her process of writing and sending the daily posts, as well as the tools and platforms she uses. Lauren emphasizes the importance of consistency and authenticity in maintaining an engaged email list. In this conversation, Lauren Pearl shares insights on promoting paid services, engagement metrics like open rates and click-throughs, getting first subscribers, and attracting subscribers. She also discusses the importance of replies and how to handle unsubscribes. Lauren recommends starting a daily list and provides advice for those considering it.
Takeaways (AI):
- Running a daily email list can help showcase expertise and provide value to an audience.
- Benefits of a daily email list include improved writing skills, a sense of fulfillment, and a body of work that can be repurposed.
- Consistency and authenticity are key to maintaining an engaged email list.
- Ideas for daily posts can come from daily experiences, sound bites, or thoughts throughout the day. When promoting paid services in newsletters, it's important to find the right balance between content and promotion. Lauren found that her audience responded better to quick references and ways to reach her rather than sales pitches.
- Open rates and click-through rates are valuable engagement metrics, but they should be seen as indicators of the effectiveness of headlines and subject lines rather than the content itself.
- Replies from subscribers can provide valuable feedback and insights. Lauren often receives responses when she shares something spicy or controversial, which helps her gauge how people feel about certain topics.
- Getting the first subscribers can be done through a phased approach, starting with a small group of trusted individuals and gradually expanding to a broader network. LinkedIn can also be a valuable platform for attracting subscribers.
- Unsubscribes should not be taken personally. It's important to understand that not everyone will be the target audience for the newsletter. Pruning the list based on engagement may be considered in the future.
- For those considering starting a daily list, Lauren recommends just trying it out and committing to a certain period of time. Writing every day becomes easier with practice, and the benefits extend beyond the number of subscribers.
